When we talk about cycling, we talk about passion. 

A passion so deep that it reminds us of the bullfighter who, with only two weapons -his cape and his courage- throws himself into earning the respect of a majestic animal: the bull. 

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We mention the bullfighter’s cape because its colors symbolize our roots. Fuchsia pink represents luck and triumph. Yellow represents adversity... Like life itself, like the road itself.

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A cyclist is a fighter. His cape is his bicycle, and the bull is that imposing mountain waiting to be conquered. 

Every pedal stroke is an Olé!; every drop of sweat on the road is a carnation flower on the sand.

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We are cyclists. We live cycling, and we work with care, paying attention to every detail so that our customers can feel this fire and fall more deeply in love with this beautiful sport. It’s tough, but once you reach the top, you know it was worth it -like life itself.